PRESS PACK INFORMATION - DECEMBER 2021
Your Hong Kong Dealer – Oriental Swan Motor Group Ltd
Oriental Swan Motor Group Ltd was established in October 2018. They are passionate about bringing technology-inspired, intelligent, reliable, ecological and exciting driving solution to the Hong Kong market. They hold an exclusive licensing relationship with DFSK and their SERES brand. DFSK is part of the Sokon Industry Group in China, a China Top 500 enterprise and comprehensive international car maker with three manufacturing bases in China, Indonesia and the USA, established in 1986.
The SERES brand
SERES was founded as SF Motors in California in 2016 by one of the founders of Tesla, Martin Eberhard. In 2017 it became a subsidiary of Chongqing Sokon Industry Group, led by Dongfeng Motor Group (DFSK). It established seven R&D facilities in four countries including the US, China, Germany and Japan. There are three models launching in Hong Kong over the next 18 months, beginning with an innovative and pragmatic SERES 3 compact SUV, and a fully loaded SERES 5 and SERES 7. SERES is one of the first brands in China to master the extended range electric drive technology, as well as an all-in-one battery and electronic control system in partnership with Huawei Technologies. All the models are built upon industry 4.0 within the SERES factory in Chongqing, China, that is equipped with online monitoring on full production processes and it manages over 1,000 intelligent robots with 100% automation in key production procedures.
SERES and their Technology Partner: Huawei
Cross-Border Co-operation Between SERES and Huawei
On 19th April 2021, Chinese carmaker SERES and electronic giant Huawei formally announced close cooperation at the 19th Shanghai International Automobile Industry Exhibition. The two parties will deeply integrate technology and products to make each other stronger and provide users with high-quality intelligent mobility solutions. During the press conference, the SERES Huawei Smart Selection SF5 was officially launched. This longer-range electric vehicle, the new SERES 5, is currently available in Huawei’s flagship stores throughout China.
Customers regularly express concerns about the range and charging of electric vehicles. In response, Huawei and SERES have developed a new electric range extension system. Equipped with Huawei DriveONE Three-in-one Electric Drive, the system is an optimal solution to range anxiety. The new SERES SF5 offers drivers flexibility with an extended range of over 1,000 km in long-range mode. Its powerful capabilities allow it to accelerate from 0-100 km/h in 4.68 seconds. In addition, this powerful performance is supported by the lightweight aluminum chassis, double-wishbone front suspension, and trapezoidal multi-link rear suspension. As a result, the SERES SF5 can be described as a true performance beast, delivering faster acceleration while maintaining stable tilt control and superior shock absorption.
With Huawei HiCar solutions, users can switch effortlessly between their mobile phone and the car’s central control panel. This gives them any time, anywhere access to their navigation, music, and much more. In addition, the car can also connect to smart devices, allowing the driver to control the air conditioning and other connected devices from home with great ease.
The new SERES SF5 has vehicle-to-vehicle (V2V) charging mode, which can provide emergency power to vehicles stranded without electricity. It also offers vehicle-to-load (V2L) camping power mode, which can even power induction cookers, radios, and other appliances.
The front seats are equipped with sporty, precisely finished seats with ventilation, heating, and massage functions. A smart welcome mode also makes getting in and out of the car comfortable and easier.
SERES and Huawei share the same innovative genius and pragmatic value where “Customer first, Quality first” is an enormous value within this close co-operation.
Commitment to Hong Kong Market
The Oriental Swan Motor Group Dealership and DFSK are committed to serving the Hong Kong market with SERES EV’s, with entry models at a cost where many would find switching to electric mobility most accessible. The SERES 3 combines practicality and luxury design together with cutting edge technology for the best price possible for our Hong Kong customers. The SERES 5 will introduce additional luxury and technology to the electric mobility ecosystem. We are passionate in supporting Hong Kong SAR achieve our climate action plan 2050 targets and contribute to a zero-carbon emissions environment and electric mobility lifestyle.